Friday, April 23, 2010

Double Standards

Apparently bra- and panty-clad women prancing around in Victoria Secret ads are ok becuase the women are thin and have a-cup breasts. But try airing an ad for plus-sized lingerie, and the networks balk. Lane Bryant has a new Cacique lingerie ad that the networks didn't like, and apparently didn't want to air. The only reason I can see? Because the women aren't thin.
It appears that ABC and Fox have made the decision to define beauty for you by denying our new, groundbreaking Cacique commercial from airing freely on their networks.

ABC refused to show the commercial during “Dancing with the Stars” without restricting our airtime to the final moments of the show. Fox demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of “American Idol,” but only after we threatened to pull the ad buy.

These are the same networks that run Victoria Secret ads. What was their complaint? "Too much cleavage". Well, yeah, when you look at real women and not coat-hangers and they tend to have breasts. Real women look like this -- far more than look like the airbrushed version of beauty that the fashion mags would have us believe. Talk about a double standard.

1 comment:

laurafingerson said...

I just watched the ad and it is SO HARMLESS compared to SO much of what is shown on Fox and ABC!! Good grief, just one episode of Desperate Housewives has more nudity.

ARG!!! I have been looking into ads and presentation of women and men lately and this stuff just makes me mad.