Joy of...Reheating?

Isn't this just the most oxymoronic product that ever existed? The Joy of Cooking was supposed to bring fresh cooking to the family table easily and without any muss or fuss...and they are now marketing prepared-ready-to-heat foods in the supermarket.

"Our products conveniently located in a single freezer door"

Um, doesn't that sort of fly in the face of, say, cooking?

Sure, prepared foods are much easier on the schedule, but I have to admit that I laughed at the source. I haven't had any of them, but reviews online are not particularly positive. Like any mass-produced, pre-packaged meals, they tend to be overly salty and unimaginative.

Of course, I shouldn't throw stones from my glass house. We don't often cook anything more complicated than baked chicken or paninis at home anymore. We've succumbed to the idea that our time is better spent elsewhere (and indeed, while it was available, we relied on Entres Vous for our meals). But Joy of Cooking Foods? Couldn't they have at least changed the name?